House of Hur

Created by renowned beauty content creator Sunny Dahye, House of Hur was born to simplify and enhance the daily routine of the modern woman. The brand distinguishes itself through its focus on hybrid cosmetics, masterfully combining the best ingredients and benefits of Korean skincare with makeup that delivers natural, luminous finishes. Its star products include the acclaimed sunscreen. Weightless Sun Fluid and its revolutionary liquid blushes Moist Ampoule BlusherThey have quickly conquered the global market thanks to their light textures that care for and hydrate the skin while providing unparalleled freshness.

For the retail and B2B sectors, House of Hur represents a strategic opportunity to capitalize on the power of digital influence and the unstoppable hybrid makeup trend. Backed by the vision and expertise of a brand with millions of followers, House of Hur boasts a captive audience that translates into organic demand. Adding House of Hur to your product line allows you to attract a young, dynamic, and trend-conscious consumer, guaranteeing brisk sales, impulse purchases driven by aesthetically pleasing packaging, and a high repurchase rate due to the products' everyday essentials.