Instree

The name Isntree is a fusion of three fundamental concepts: Island (Representing a pure and unpolluted place), Natural (Due to the use of pure raw materials) and Tree (Symbolizing a strong fruit grown with good ingredients.) Founded in 2012 by a popular Korean beauty blogger seeking absolute transparency in the industry, Isntree is now an undisputed global leader in "Clean Beauty" cosmetics. Its formulas are vegan, cruelty-free, highly effective, and packaged in recycled and sustainable materials.

For the retail and B2B sectors, Isntree is an indispensable sales driver. The brand owns one of the most famous and viral sunscreens in the world (the Hyaluronic Acid Watery Sun Gel), in addition to iconic lines based on Green Tea, Artemisia, and Onion that K-Beauty enthusiasts buy repeatedly. Incorporating Isntree into its catalog allows it to fully capture the growing market of eco-conscious consumers, offering everyday products that guarantee very high turnover, brand loyalty, and sustained profitability for its business.