Beauty of Joseon

Inspired by the elegance and rituals of the women of Korea's Joseon Dynasty — who prioritised deep skincare over heavy makeup —, Beauty of Joseon is a brand that masterfully fuses ancestral wisdom with modern cosmetic science. Its speciality is "Hanbang" care (based on traditional Korean medicine), formulating its products with botanical ingredients proven effective over centuries, such as ginseng, rice bran, propolis, and plum water, to restore the skin's natural radiance and health.

For distributors and retailers, Beauty of Joseon represents a resounding and guaranteed commercial success. The brand enjoys immense global viral presence and prestige, driven by worldwide bestsellers such as its famous sunscreen and its acclaimed facial serums. By incorporating Beauty of Joseon into your catalogue, you ensure steady traffic to your store, satisfying a very high organic demand with products featuring sophisticated packaging, gentle formulas, and a highly competitive price range that maximises turnover and profitability.